Agency › Meta Ads
Meta Ads Management in Nairobi
Facebook and Instagram are where most Kenyan SMEs get their cheapest reach — and where most of them waste the most money. I run the account so that does not happen.
From KES 40,000/month — Management fee only. Ad spend goes directly to Meta.
Who this is for
- Businesses selling to Kenyan consumers who are not actively searching yet
- Brands with an offer that works offline and needs to work online
- Advertisers currently boosting posts and hoping for the best
- Anyone whose cost per lead has been climbing without explanation
What's included
- Campaign strategy and setup — Account structure, objectives and budget split built around your actual offer.
- Audience research — Targeting built on how Kenyan buyers behave, not a copied interest list.
- Creative direction — What to shoot and what to say, including which format to test first.
- Weekly optimization — Budget moved toward what works and losing ads killed before they drain the month.
- Monthly reporting — Spend, cost per result and what changes next — in language you can act on.
How it works
- Discovery Call — Free 30-minute call to understand your brand, goals and budget.
- Custom Proposal — I send a tailored proposal within 24 hours — services, pricing and timeline.
- Agreement & Deposit — We agree on terms. 50% deposit paid via M-Pesa to kick things off.
- We Launch — Campaigns go live. You get access to your client portal for real-time updates.
- Report & Grow — Weekly updates and monthly reports. We optimize, scale and keep growing.
Case study: iClear Kenya
Limited brand awareness in a saturated FMCG market.
KES 1.2M+ ad spend managed at 4.2x ROAS, with 180% follower growth.
Frequently asked questions
Do you require long-term contracts?
No lock-in contracts. I work on monthly retainers with 30-day notice to end services. I believe in earning your business every month.
Do I provide the ad budget separately?
Yes. My fee covers management only. Ad spend goes directly to Meta, Google or TikTok. This keeps everything transparent.
What makes you different from an agency?
Direct access to the person doing the work — not an account manager passing messages. Faster decisions, personal attention, better results.
What is the minimum ad spend worth starting with?
I recommend at least KSh 30,000 a month for your Meta ads budget. This goes directly to Meta and is separate from my management fee, which starts at KSh 40,000 a month.
Do you produce the creative as well?
Creative direction is included — I tell you what to shoot and how to frame the offer. Full video production and graphic design are separate services if you need the assets made.
Can you work with my existing Meta account and pixel?
Yes, and that is usually better than starting fresh — an account with history and a working pixel learns faster. I audit what is there before changing anything.
Further reading
- How Much Should a Kenyan SME Spend on Meta Ads? — My honest breakdown with real numbers from real campaigns.
- 5 Ad Mistakes Nairobi SMEs Keep Making on Google and Meta — Chasing clicks and reach while sales stay flat. Here's what's actually going wrong.
- Video Ads vs Static Ads: What Converts Better on Kenyan Social Media — The honest answer depends on what you're selling and where in the funnel the ad sits, not on which format is inherently better.