Agency › Lead Generation
Lead Generation Campaigns in Kenya
Traffic is rarely the problem. The gap is between the click and the enquiry, and then between the enquiry and someone actually following it up.
From KES 50,000/month — Landing pages and campaign management across two platforms included. Ad spend is separate. Your team follows up with leads.
Who this is for
- Businesses getting clicks and impressions but few real enquiries
- Services and B2B companies where one client is worth a lot
- Teams handling enquiries on WhatsApp with no record of where they came from
- Anyone who cannot say which channel produced last month's customers
What's included
- Offer and message — What you are actually asking people to do, which is where most campaigns fail before the ad even runs.
- Campaign management across two platforms — Full management on the two channels that suit your buyer, with weekly optimization.
- Landing pages — Landing pages are included, giving visitors a clear place to enquire about your offer.
- Creative direction — Ads built to produce enquiries rather than applause.
- Lead tracking — Calls, forms and WhatsApp enquiries attributed to source, so you can see what is working.
- Lead handover — I manage the campaigns and lead tracking. Your team handles enquiries, follows up with leads and closes sales.
- Bi-weekly reporting — Cost per qualified lead, not cost per click.
How it works
- Discovery Call — Free 30-minute call to understand your brand, goals and budget.
- Custom Proposal — I send a tailored proposal within 24 hours — services, pricing and timeline.
- Agreement & Deposit — We agree on terms. 50% deposit paid via M-Pesa to kick things off.
- We Launch — Campaigns go live. You get access to your client portal for real-time updates.
- Report & Grow — Weekly updates and monthly reports. We optimize, scale and keep growing.
Case study: Convey Communications
Low organic reach and stagnant lead flow across digital channels.
10x increase in qualified leads and 300%+ engagement growth across Instagram and TikTok in 6 months.
Frequently asked questions
Do you require long-term contracts?
No lock-in contracts. I work on monthly retainers with 30-day notice to end services. I believe in earning your business every month.
Do I provide the ad budget separately?
Yes. My fee covers management only. Ad spend goes directly to Meta, Google or TikTok. This keeps everything transparent.
What makes you different from an agency?
Direct access to the person doing the work — not an account manager passing messages. Faster decisions, personal attention, better results.
Why do my ads get clicks but no enquiries?
Usually the offer is vague, the landing page asks for too much too early, or the enquiry route is friction-heavy — a form where WhatsApp would convert three times better. Occasionally the leads are arriving and nobody is following up within the hour.
Do you guarantee a number of leads?
No. I will give you a cost-per-lead range to work toward once I have seen your offer and market, and I will tell you early if the numbers are not going to work.
Do you build the landing page?
Yes, landing pages are included in the lead generation package, which starts at KSh 50,000 a month. Ad spend is separate.
Who follows up with the leads?
Your team handles the follow-up and sales conversations. I manage the campaigns, landing pages and tracking that bring the enquiries in.
Further reading
- Lead Generation Campaigns That Actually Work for Kenyan Businesses — Most lead-gen campaigns in this market fail after the ad, not because of it. Here's the full picture.
- WhatsApp as a Sales Channel: What Kenyan Businesses Get Wrong — It's the highest-intent channel most Kenyan businesses have, and most of them still run it like an afterthought.
- 5 Ad Mistakes Nairobi SMEs Keep Making on Google and Meta — Chasing clicks and reach while sales stay flat. Here's what's actually going wrong.