Agency › Google Ads
Google Ads Management in Kenya
Google works best when someone is already looking for what you sell. If that is your business, it is usually the cheapest lead you will ever buy — once the account stops wasting clicks.
From KES 45,000/month — Management fee only. Ad spend goes directly to Google.
Who this is for
- Businesses whose customers actively search — services, repairs, B2B, professional practices
- Advertisers whose budget disappears on broad match with nothing to show
- Companies with a phone line or WhatsApp that converts enquiries well
- Anyone who has never had conversion tracking set up correctly
What's included
- Search, Shopping, Performance Max, Display and YouTube — I recommend the campaign types that fit your business, budget and goals.
- Keyword research and strategy — Built around the phrases Kenyan customers actually type, including negatives to stop waste.
- Bid management — Ongoing bid and budget control so you are not paying premium prices for low-intent clicks.
- Conversion tracking — Calls, forms and WhatsApp enquiries measured properly — this is the step most accounts are missing.
- Monthly reporting — What you spent, what it returned, and what changes next month.
How it works
- Discovery Call — Free 30-minute call to understand your brand, goals and budget.
- Custom Proposal — I send a tailored proposal within 24 hours — services, pricing and timeline.
- Agreement & Deposit — We agree on terms. 50% deposit paid via M-Pesa to kick things off.
- We Launch — Campaigns go live. You get access to your client portal for real-time updates.
- Report & Grow — Weekly updates and monthly reports. We optimize, scale and keep growing.
Case study: Google Ads launch for a Kenyan beauty retailer
The business had never run Google Ads. I launched Search campaigns, then added Shopping ads.
KSh 1.94M in revenue attributed by Google Ads, 339 tracked orders and 15.5x return on ad spend from 1 August to 8 October 2026. The client is not named.
Frequently asked questions
Do you require long-term contracts?
No lock-in contracts. I work on monthly retainers with 30-day notice to end services. I believe in earning your business every month.
Do I provide the ad budget separately?
Yes. My fee covers management only. Ad spend goes directly to Meta, Google or TikTok. This keeps everything transparent.
What makes you different from an agency?
Direct access to the person doing the work — not an account manager passing messages. Faster decisions, personal attention, better results.
Is Google Ads better than Meta Ads for my business?
Only if people already search for what you sell. If they do not know the product category exists, search volume will be too thin and Meta is the better first channel. I wrote a full comparison, and I'll give you a straight answer on the call.
Why is my current Google Ads account spending with no leads?
In most accounts I audit it is one of four things: broad match with no negative keywords, ads pointing at a homepage instead of a relevant page, no conversion tracking so Google is optimising blind, or bidding on terms that describe your industry rather than your customer's problem.
Do you handle Google Ads for e-commerce and Shopping campaigns?
Yes. I manage Google Shopping and Performance Max campaigns for e-commerce businesses. I’ll recommend the right setup for your products, budget and goals.
Further reading
- How Much Does Google Ads Management Cost in Kenya? — Management fees, actual ad spend, and the numbers that decide whether a Google Ads account is worth running at all.
- Google Ads vs Meta Ads for Kenyan Businesses: Which Should You Start With? — Both work. Almost nobody should run both on day one. Here's how to pick the right first platform for your business.
- Lead Generation Campaigns That Actually Work for Kenyan Businesses — Most lead-gen campaigns in this market fail after the ad, not because of it. Here's the full picture.